Chelsea Fletcher

Chelsea Fletcher has built her career on precision, pragmatism and people skills, qualities that have driven her rapid rise at AVI-SPL, where she now serves as senior project manager. Joining the company in 2021, she has advanced through three roles in just three and a half years, earning a reputation for her calm leadership, commercial insight and ability to deliver complex projects under pressure.

Among her standout contributions is the introduction of a new storage-charge policy for delayed client programmes. What began as an idea to address hidden costs has become an established part of AVI-SPL UK’s commercial approach, improving profitability, resource planning and accountability across projects. It’s a practical example of Fletcher’s strength for spotting inefficiencies and turning them into opportunities for improvement.

She’s equally focused on the future of the industry, calling for greater standardisation in system design and delivery, stronger emphasis on sustainability, and smarter integration of AI and data-driven management tools. Fletcher also advocates closer ties between AV, IT and software development, areas she believes hold the key to more efficient, user-centred systems.

Her progression from a fine art graduate to a leader in AV project management reflects a consistent drive to learn, adapt and deliver results in a fast-changing industry.