Cristo Varghese

Cristo Varghese’s role at FVC has expanded alongside the company’s pro-AV ambitions. Originally responsible for pro audio, he now leads the broader pro-AV business, with a remit spanning professional audio, UCC, LED and display technologies, AV networking, collaboration, control and integrated solutions.

Over the past year, Varghese has helped broaden FVC’s technology portfolio while building the internal capability needed to take those products to market effectively. His work has included developing sales and presales expertise, strengthening manufacturer relationships, improving solution positioning and supporting partners with more complete AV propositions.

The shift has required FVC to build credibility beyond the UCC market for which it was already known. Varghese describes that as one of his biggest professional challenges: introducing unfamiliar technologies internally while convincing manufacturers, partners and customers that the company could operate successfully across a much wider pro-AV landscape.

His career began in 2008 as a service engineer with Godrej, an experience he says taught him that technical knowledge only becomes valuable when combined with listening, communication and ownership of the customer’s problem.

Varghese now wants AV to move further away from product-led selling towards outcomes and user experience, with greater interoperability, stronger collaboration across the supply chain and clearer routes into careers spanning software, networking, AI, automation and system design.