Daniel Afonso

Few marketers can claim to have redefined how a decades-old AV company tells its story but that’s exactly what Daniel Afonso has done at Edigma. Joining the company in 2018, he led a bold repositioning that reframed Edigma not just as a technology provider, but as a creator of “Experiences for People.” It was a shift that clarified the company’s identity, reorganised its operations, and sparked extraordinary growth.

Since taking the helm as chief marketing officer, Afonso has driven a long-term strategy that combines digital innovation with human insight, blending targeted campaigns, event presence and commercial alignment to deliver measurable impact. The result? A 500% increase in qualified leads since his arrival, and a far stronger, more cohesive market presence that continues to fuel profitability and partnership growth.

That same strategic clarity shone through when Edigma’s work at Lisbon’s NARC archaeological site earned the 2023 Inavation Award for Best Smart Building Project. Daniel sees that win not just as recognition for technical excellence, but as proof that storytelling, creativity and innovation can coexist at the heart of AV.

A passionate advocate for human-centred design, he believes the industry’s future lies in creating experiences that connect, evoke emotion, and tell stories that endure.