Diya Alomari

Diya Alomari has spent more than 13 years building expertise around video, LED and AV system design, progressing from engineering and support roles into his current position as presales manager – video systems at Venuetech.

His work now centres on turning complex customer requirements into practical, commercially viable systems. That means developing LED concepts, reviewing BOQs, preparing system architectures and single-line diagrams and evaluating displays, controllers and processing technologies. Alomari also looks beyond the equipment itself, considering viewing conditions, content, integration, operational needs and project constraints before proposing a solution.

This powerful combination of engineering and commercial thinking is backed by dual AVIXA CTS-D and CTS-I certification, reflecting experience across both system design and implementation. It also shapes how he sees the future of the industry: he wants greater standardisation, clearer career pathways and more emphasis on business outcomes and user experience rather than specifications alone.

One area he is already exploring is the use of AI and automation in LED presales, looking at how digital tools could improve design processes and customer experiences. For Alomari, professional development remains a constant theme, whether through certification, new technologies or broadening the communication, negotiation and strategic skills that support his technical background and customer relationships across the GCC region.