Erik Mettra

Erik Mettra has combined technical expertise and customer insight to help shape both the market presence and product development of Lightware Deutschland. With a background in electrical engineering and event technology, he brings hands-on understanding to his role.

Mettra has worked closely with Lightware’s product management team to translate real-world feedback into new solutions. One standout example was a proof of concept he initiated in response to a unique customer requirement, an idea that led to a bespoke solution worth around €500,000. His collaborative approach has strengthened connections between sales and R&D.

Since joining Lightware in 2021, he has helped expand brand awareness and drive regional growth, increasing revenue by more than 120% between 2022 and 2024. His success is built on strong, long-term relationships with integrators, consultants, and end users across his region.

Outside of work, Mettra has volunteered for 15 years with his local Dirtbike and BMX club, supporting its annual contest with audio, video, and lighting systems. Working alongside young participants, he shares technical skills and fosters enthusiasm for AV, reflecting his belief in learning by doing, the same principle that underpins his own dual vocational training path and his call for dedicated AV apprenticeships in Germany.