Hampus Hansson

Thirty-five countries, more than 450 projects and over 1,800 collaboration spaces sit behind one of the global customer partnerships Hampus Hansson helps lead at Forté Sweden.

What began as a series of local initiatives developed into a multi-year workplace transformation programme, with Hansson contributing through executive engagement, quarterly business reviews, governance and strategic account leadership. His role is to help align business objectives, workplace strategy and technology standards while allowing for local requirements across different markets.

The scale of his responsibilities has grown significantly. Over three years, Hansson moved from supporting one global customer to working across four major enterprise accounts, each with different structures, priorities and ways of operating. He says the transition from local account management to international enterprise work required him to adapt to different cultures, procurement approaches and decision-making processes, while building credibility with senior stakeholders.

His view of AV reflects that experience. Hansson wants the industry to move further beyond hardware and position itself as part of the wider digital workplace and employee experience ecosystem, with greater emphasis on adoption, lifecycle management and measurable business value.

Outside work, he has also deliberately put himself in unfamiliar environments, living and working independently in Norway, Thailand and Australia – experiences he says strengthened his adaptability and confidence across cultures.