Irma Karpaviciute

As field marketing manager for AVI-SPL Ireland, Irma Karpaviciute has played a key role in strengthening the company’s profile across Ireland through major rebranding and high-impact events. Over the past year, she has helped deliver flagship initiatives including AVI-SPL’s presence at ISE, the Sales Acceleration Summit, and the launch of the Vibe Customer Experience Center in Dublin, all of which deepened relationships with partners and clients while driving growth.

Her work combines creativity with strategy, supporting AVI-SPL’s wider commercial objectives through marketing that connects people and purpose. With formal qualifications from University College Dublin and the Institute of Technology, alongside multiple professional certifications in SEO, blogging, WordPress, and HubSpot, Karpaviciute brings curiosity and a commitment to continual learning to every project, exploring how digital tools and AI can elevate engagement and efficiency.

Beyond her professional achievements, she has channelled her leadership into community action through AVI-SPL Gives Back, coordinating charitable efforts for good causes.

As co-chair of the AVIXA Women’s Council in Ireland, Karpaviciute is also helping to build visibility and networks for women in AV. She believes greater collaboration between industry, education, and policymakers is essential.