Jake Rowland

Jake Rowland has played a pivotal role in transforming Igloo Vision from a niche immersive startup into a global leader in shared immersive environments. Joining the company in its formative years, he has helped shape its product strategy, partnerships, and international growth, now overseeing global pre-sales and business development across EMEA and the US.

Rowland has been instrumental in driving revenue across sectors such as AEC, design, and media, while expanding Igloo Vision’s network of demo centres and building collaborations that connect immersive technology with real-world applications. His leadership in commercialising Igloo Core Engine helped establish the software as a benchmark for immersive platforms adopted worldwide.

With a background that spans events, AV, and business strategy, Rowland has built his success on a practical understanding of technology and its creative potential. He began as a freelance technician, working behind the scenes at live events and festivals, experiences that continue to shape his collaborative and solution-focused approach today.

A strong advocate for accessibility and transparency in AV, he promotes simpler, modular solutions inspired by SaaS and gaming industries. His career reflects a commitment to innovation, mentorship, and expanding opportunities for the next generation through clearer pathways and hands-on learning across the AV sector.