Josh Bunce

Josh Bunce founded IUF in 2008 from what he describes as a small screen-install project. Today, the business delivers more than 500 projects for global brands across over 30 countries, with Bunce targeting £100 million in revenue by 2030.

The past year has accelerated that growth. IUF increased revenue by 51%, expanded its team by 110%, opened offices in the US and Germany and acquired Project Audio Visual to strengthen its workplace AV offer. Bunce has also overseen projects including a 29-site retail media rollout for Cotswold Outdoor Group, delivered in under 12 weeks, and a major LED installation at the O2 Belfast featuring more than 500 sq m of high-brightness LED.

Bunce’s view of AV is firmly commercial as well as technical. He argues that digital technology in physical spaces should be judged by what it makes people do and by the measurable value it creates, borrowing thinking from retail, marketing and hospitality rather than focusing only on specifications and uptime.

He also takes pride in IUF’s work with pregnancy and baby-loss charity Tommy’s. A team of 50 employees and clients raised £62,675 through the London Landmarks Half Marathon Corporate Challenge, while IUF created interactive on-course activations including a live Supporter Wall for runners. The company has grown organically without private equity backing.