Kenneth Feuerstein

A beard became an unlikely part of Kenneth Feuerstein’s professional strategy. Early in his career, he says clients sometimes questioned his authority because of his age, even when he was leading the project. He found that growing a beard and adopting a more professional appearance meant his technical expertise was recognised more readily.

Feuerstein graduated in Media Technology in 2022 and moved from working student to technical consultant before taking a much bigger step: co-founding innovecto, an AV engineering consultancy where he now serves as CEO and lead engineer.

Since launch, the company has created new jobs and grown faster than its founders expected, despite difficult economic conditions. Feuerstein is also exploring the development of a product with a major German research institution, while continuing to manage client projects and the day-to-day demands of running the business.

He wants AV to be considered much earlier in construction projects, arguing that treating audiovisual systems as an afterthought leads to avoidable cost and compromise.

Professional development remains important to him too. After gaining his CTS, Feuerstein began volunteering with AVIXA, including travelling to Virginia for CTS item-writing sessions and helping translate and proofread training material into German.

He is also trying to introduce AV careers to students at his former university, where the industry was barely visible.