Luca Bertani

When Luca Bertani joined Powersoft, he was writing service manuals. A few years later, he’s helping define how the company communicates with the world. As content marketing professional leader, he’s shaped a distinctive voice for Powersoft, one that blends technical precision with creativity and authenticity, bringing warmth and personality to an engineering-driven brand.

Bertani has been at the centre of many of the company’s biggest storytelling moments, from product launches and campaigns to vodcasts and live appearances. His work on Mover, Powersoft’s pioneering haptic transducer, set a new benchmark for how the brand explains complex technology, pairing clear communication with a sense of playfulness that reflects its culture.

The past year has seen him step confidently into the spotlight as one of Powersoft’s public faces, a remarkable shift for someone who once preferred to stay behind the scenes. His openness about overcoming self-doubt has made him a relatable figure within the industry.

Away from the office, Bertani stays connected to the raw energy of sound. He still builds and runs reggae sound systems with friends and installed his first bespoke sound system in a small club. And when he's not testing low-end frequencies, he's celebrating finally landing a kickflip.