Patrick Bollin

Patrick Bollin’s career gives him a view of AV from both sides of the channel. He spent a decade with a small integrator, working across procurement, quoting, vendor negotiations, customer relationships and even installations, before moving into distribution with TD Synnex Maverick.

Today he leads the DACH business, with responsibility for a 23-person team, more than 30 vendor relationships and the regional P&L. Over the past year, Bollin has focused on strengthening the portfolio, securing relationships with brands including Barco, Optoma, Hi-Nd and Legrand. He says the aim is not simply to add names to a line card, but to identify vendors that open up meaningful opportunities for partners and customers.

His route into leadership was shaped early. At VCC, he spent around six months handling much of the company’s day-to-day management while the CEO focused on a critical project. The experience taught him to take responsibility beyond the boundaries of a job description.

Outside work, Bollin has spent seven years as player-coach of his local football club, which recently won promotion. He sees a clear crossover with management: explaining why someone is not in the starting eleven, he says, can feel surprisingly similar to conversations about performance and development at work. Coaching has helped him become more comfortable handling difficult conversations while staying clear about what the team needs.