Rachel Jones

Rising from receptionist to operations director at AV Technology Solutions, Rachel Jones has played a central role in the company’s growth into one of South Africa’s leading AV firms. Over her tenure, she has helped shape the company’s structure and culture, introducing new systems that improved productivity and streamlined workflows.

She has been instrumental in supporting AV Technology Solutions’ sustained 40% annual growth rate, achieved through scalable operational frameworks and a strong focus on quality and customer relationships. Jones’s ability to balance efficiency with people-centred leadership has strengthened both team performance and client loyalty, underpinning the company’s long-term sustainability.

During the Covid-19 pandemic, she led efforts to retain clients and preserve company culture amid widespread uncertainty, keeping morale high and operations stable through clear communication and adaptability.

A passionate advocate for mentorship and inclusion, Jones credits her own success to the support of strong mentors and now champions greater visibility for women in the AV industry. Through partnerships with organisations such as PSNI and participation in the Entrepreneurs’ Organisation Accelerator mentorship programme, she continues to drive standards, collaboration, and continued professional development.