Saleh Al Katheri

Saleh Al Katheri’s progress at Avientek has been rapid and measurable. Since 2022, he has moved from channel sales manager to key account manager and now regional sales manager, while the Saudi business under his responsibility has grown from around $2 million to $6 million.

A major part of that story is Diriyah, where Al Katheri has been involved in the deployment of more than 800 Yealink displays across meeting rooms, boardrooms, training areas and collaborative spaces. One detail stands out for him: displays in the Diriyah Football Club coach room are used to present player positioning and tactical strategy. It is a practical example of what he values about AV – technology being actively used rather than simply supplied.

Al Katheri is an AVIXA CTS holder and says certification helped him develop confidence beyond the commercial side of the job, allowing him to speak credibly with manufacturers, integrators and customers.

That confidence has also been hard won personally. Earlier in life, public speaking made him uncomfortable. Rather than avoid it, he pushed himself into situations that demanded it. Today he takes part in interviews with AV vendors and is comfortable representing his work on camera, an achievement he values because the nerves have not disappeared, but no longer dictate what he does.