Sean Bethell

Sean Bethell’s career has moved across programming, technical management, systems design and national engineering leadership, with experience spanning corporate AV, digital signage and broadcast environments. Today, as head of engineering at AV Technology Solutions, he is focused on making delivery more consistent and robust across the business.

Over the past year, Bethell has helped create a consolidated company handbook covering best practice, quality management, documentation and repeatable execution. He is also involved in AVT’s work towards ISO 27001 and the introduction of AI guardrails, combining new technology adoption with stronger governance.

A formative period came in 2017, when he moved from South Africa to Manhattan. At Video Corporation of America, he worked on the new WarnerMedia building at Hudson Yards, navigating a very different market, working culture and technical environment. He later designed and delivered the combined broadcast, AV and digital signage solution in the lobby of Frank Gehry’s IAC building, an achievement he still considers a career highlight.

Bethell would like to see AV adopt more of the standardisation and quality-assurance practices found in broadcast and IT, particularly in South Africa.

Outside work, he took up running in 2016 and progressed into ultra-trail racing, including first-place finishes in both 50km and 100km races in New York State while he lived there.