Sreekala Manoj

Engineering has remained the foundation of Sreekala Manoj’s career, but her responsibilities now extend well beyond design. After starting in presales, she moved through sales and business leadership into her current role as operations manager at Projection House, combining technical knowledge with commercial strategy, client management and project delivery.

Over the past year, Manoj has focused on strengthening collaboration between technical and commercial teams while developing opportunities across government, education and hospitality. Her client work has included organisations such as RAK Police, DEWA, DP World, RTA and several schools, with her role spanning requirement gathering, solution development and coordination through to execution.

She has also introduced a mandatory monthly learning and certification initiative for presales, commercial and business teams, aimed at keeping staff current as AV, ELV and ICT technologies evolve. Alongside this, Manoj has created internship opportunities for engineering graduates, giving them exposure to Projection House’s experience centre, project teams, product demonstrations, LED and lighting systems and other real-world applications.

Her own career reflects the kind of multidisciplinary development she wants to see more widely in AV. Manoj argues for clearer training pathways, recognised career frameworks and closer cooperation between manufacturers, integrators, consultants, educational institutions and professional bodies.

For her, developing people and improving how teams work together are now as important as delivering the technology itself.