Toms Cirvelis

Toms Cirvelis joined Catchbox in 2016 as part of the production team, helping assemble some of the company’s early microphones. He went on to work across production planning, R&D, product leadership and operations before being appointed co-founder, COO and interim CCO in 2026.

Becoming a co-founder is the career achievement Cirvelis says makes him most proud. It was never something he expected when he joined the company and, for him, represents recognition from Catchbox’s original founders of the contribution and responsibility he has taken on over many years.

One of the toughest periods came during the Covid-19 pandemic. Catchbox’s business centred heavily on live events, conferences and other gatherings, so demand fell sharply while supplier commitments, production costs and other liabilities remained. As head of production and R&D, Cirvelis helped the company adapt, including making difficult decisions around downsizing while protecting capabilities needed for the future.

His progression through different parts of Catchbox now allows him to connect decisions affecting products with their impact on manufacturing, customers and revenue. He has also helped improve processes and cross-functional collaboration across the business.

Cirvelis would like AV to put greater emphasis on user experience and industrial design, creating technology people actively enjoy using. He also argues for more experimentation, calculated risk and willingness to challenge established approaches rather than accepting solutions that are simply “good enough.”