Valentina Wagner

With a career built on taking AV technologies to new markets, Valentina Wagner has helped multiple manufacturers grow from regional players into recognised global brands. At AVagent, she supports companies across the professional AV and digital signage sectors in developing international growth strategies.

Over the past year she has led the global expansion of Italian software specialist Wallin, building partner networks, localising marketing tools, and representing the brand at major industry shows including ISE and InfoComm. Her work has given Wallin visibility in regions where it previously had no footprint, creating a sustainable partner ecosystem and laying the groundwork for future revenue growth.

Wagner’s career has taken her to more than 45 countries, where she has built relationships and distribution channels across EMEA, APAC, North America, and Latin America. She has turned the challenge of differing regional business practices into a strength, creating frameworks that adapt to local markets while maintaining consistent brand positioning worldwide.

Having recently completed her second master’s degree, Wagner continues to build on her global expertise with a strategic and analytical approach. She believes the next frontier for AV lies in more personalised solutions, systems that reflect end-user identity and values while enhancing functionality.