Waleed Zaghloul

Waleed Zaghloul has built his role at NMK Electronics around turning technical knowledge into commercial momentum. Since joining in 2022 as Televic brand manager, he has progressed to head of business unit – C&C, now overseeing Televic, Arthur Holm and Q-SYS across the GCC.

One of his most distinctive initiatives is NMK’s Solution Challenge. Rather than running a conventional product training session, Zaghloul created a hands-on competition across the UAE, Saudi Arabia and Qatar involving more than 150 engineers and system integrator professionals. Participants designed complete AV solutions, produced BOQs and system diagrams and presented their work to independent consultants.

Zaghloul also spent around three years on the Saudi Shoura Council conference system, including roughly two years of solution development and a year of delivery. With no consultant leading the technical design, he worked directly with the end user, manufacturer and integrator on a system requiring customised hardware and software.

His interest in AI extends beyond work. With a friend, Zaghloul has built a live website that uses AI tools to suggest family activities based on location, children’s ages, events and cost, with an agent designed to keep listings updated daily.

He sees similar potential in AV, particularly through integrated design platforms that could automate repetitive calculations while leaving engineers to focus on creativity and customer needs.